citadel.admin
citadel.admin
Overview Leads Reports Funnels Ad Spend
Admin Sale report form ↗

Overview

All funnels. Six totals for the dates below.

Overview…Loading this date range

Leads today–today, Eastern time
Leads 7 days–– all time
Sales 7 days–– all time
Revenue–policies on the sale form
Delivery failures–leads not in Convoso · all time
Sales not yet reported–to Google Ads · to Microsoft Ads

Leads

ReceivedNamePhoneStateQualifiedSourceCampaignConvosoStatusCallGoogle clickBing click
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Reports

Group by
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How to load spend so CPA and profit show In Google Ads open Campaigns ▸ Insights and reports ▸ Report editor (or the Search keywords page), add the Day segment, set the date range, and download as CSV. Upload that file here. A keyword report gives keyword-level cost; a campaign report gives campaign-level cost. Re-uploading the same days overwrites them. Keywords match leads through the utm_term={keyword} tracking template on the Google Ads account.

Funnels

Every landing page, what it does, and the traffic going through it. Visitors are unique browsers; one hue means one scale.

Ad Spend

Covaria (getcovaria.com). Google Ads and Microsoft Ads stored for Citadel. Other accounts are not included.

Platform

By day

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By campaign

More metrics

Clicks, impressions, conversions, and cost per lead stay reserved here. This page shows spend only.

Clicks—Not shown yet
Impressions—Not shown yet
Conversions—Not shown yet
Cost per lead—Not shown yet